MAPF-573: Marketing and Distribution 3 (2)

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Marketing and Distribution 3 concentrates on the specifics of marketing including the development of the overall marketing plan and its individual components. Specific attention is devoted to the press kit (traditional and web-based), social networking, viral buzz, the web site, trailers, and collateral promotional materials. Prerequisite: MAPF-572.

Course Type: 
Core
Programs: 
MA in Producing
MFA in Filmmaking & Producing
Concentrations: 
Acting for Film
Filmmaking
Motion Graphics & Visual FX
Sound Design & Recording Arts
Quarter offered: 
8